It’s not enough to be a “big idea” person in times like these. Today’s demanding business environment won’t settle for anything less than solid marketing results and a satisfying return on investment. That’s where I come in. I specialize in developing and producing strategically-oriented marketing campaigns and communications programs. I’ve won a roomful of awards based not just on the creative approaches I’ve developed, but on the sales my work has generated and the perceptions I’ve helped to change.

The Century Council For The Century Council, a coalition of the nation's leading distillers, I developed and produced television, radio and print advertisements utilizing Michael Andretti.

Big claims, I know. Here comes another one. Good clients find me a blast to work with because I make it my business to make sure they always get more than they were expecting. A bigger idea. A greater range of ideas. Strategic thinking that’s right on target. Even the capability to write, produce and direct everything from the simplest brochure to a national TV spot that gets nominated for the industry’s highest awards. (Yes, I’ve done that.)

Arinc AviNet Drama is always a good hook to move an audience, but it must relate to the product to be effective. I helped name, brand and launch the AviNet Communications Network.

I know that client satisfaction is important because I’ve not only been a copywriter and creative director at some of the largest agencies in Baltimore and Philadelphia, but I oversaw my own ad agency for ten years (billing about $1 million annually) before I realized I was much happier working directly with clients, to help them realize their marketing goals. Which means the limited number of clients I work with these days get more personal attention than ever.

Avatech Solutions Sometimes the best way to make a young male audience of mechanical engineers respond is to make them laugh. This ad did, and their response showed it.

If that’s the kind of approach that makes sense for you, call or write the next time a project comes up and let’s talk. I’d love to show you how satisfying it can be to have serious sales increases like my other clients do!

DuPont Big companies need ideas that are big too. I’ve worked with DuPont, ICI Americas, MCI and many other titans of industry.

Want to hear more? Drop me a note and ask for your free copy of my book Are You Ready For Launch?”  Then let’s talk!

Chesapeake Health I helped the Chesapeake Health System break all previous records for encouraging new patients to use their "HealthLink" system.